It’s not so easy to pronounce, and it’s not as ubiquitous as Retinol or Vitamin C, but Anogeissus (pronounced ann-o-gaay-sis) is proving to be a wonderfully effective ingredients in the quest for youthful-looking skin. We are one of the first skincare brands to infuse Anogeissus into our formulas, in particular our Plantscription™ collection. Our Origins Discovery lab conducted innovative studies to learn about its benefits. What we love most about this potent plant active: it sets its sights on three key firming components of your skin.
WHAT IS ANOGEISSUS?
Anogeissus is a tree that grows in tropical climates in Africa, also known as the African Birch, and has a long history of use. It typically grows in clusters within very dry to wet climates. It is a slow growing plant and once fully bloomed, the seeds are often dispersed through the wind.
HOW DOES ANOGEISSUS IN SKINCARE WORK?
Anogeissus is used in skincare that helps skin look firmer and smoother. “Anogeissus has been shown to helps boost skin’s natural production of three proteins: Fibrillin, Collagen and Elastin,” says Rocky Graziose, Origins Biotech and Discovery Labs. For more context: These proteins are important components of your skin that give your skin its firmness and bounce. As you age, they naturally degrade, which can lead to visible signs of aging like fine lines and lack of firmness. Supporting these proteins can help promote the skin’s natural youthfulness, soften lines and boost firmness.
WHAT ARE ANOGEISSUS SKIN BENEFITS?
Anogeissus skincare ingredients works on multiple aspects of the skin. It’s an ingredient that knows exactly what it wants: to help firm and smooth your skin. The two Anogeissus skin benefits include:
- • Helps firm appearance of skin /help improve firmness
As we age, our skin becomes laxer as Elastin and Fibrillin breakdown. It’s a natural and inevitable process. Applying skincare with Anogeissus can help skin look firmer and more lifted with a youthful bounce. - • Reduces look of lines and wrinkles
Similarly, as we age, and as collagen breaks down, lines and wrinkles may appear. Skincare with Anogeissus works to help smooth and soften the appearance of lines and wrinkles.
HOW TO USE ANOGEISSUS IN YOUR SKINCARE ROUTINE?
Like many potent skincare ingredients, products formulated with Anogeissus should be applied to clean skin. The reason: when a skincare product is applied directly to clean skin, it’s able to penetrate the skin more readily. Start with a cleanser, then layer your Anogeissus infused serum, moisturizer and eye cream.
WHAT ORIGINS PRODUCTS HAVE ANOGEISSUS?
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Plantscription™ Multi-Powered Youth Serum
Formulated with youth preserving Anogeissus to help maintain in skin, our #1 “total refresh” serum helps volumize, plump skin and improve firmness. Skin appears smoother and plumper. Helps reduce the appearance of 5 types of lines and wrinkles, including crow’s feet, tech neck, and nasolabial folds in 8 weeks.*
*Clinical testing on 47 women.
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Plantscription™ Wrinkle Correction Eye Cream With Encapsulated Retinol
An age-defying blend of youth-preserving Anogeissus and Encapsulated Retinol power this eye-opening formula. The cream’s velvety texture melts into skin to help minimize the look of lines and wrinkles and boost hydration. An amazing 89% of testers said their eye area looked more youthful after just four weeks*.*Consumer testing on 142 women after using product 2x/day for 4 weeks.
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Plantscription™ SPF 25 Power Anti-Aging Cream
Our best anti-aging cream—with Anogeissus and Hyaluronic Acid—delivers age-correcting hydration, UV protection, and a more youthful look all in one. Helps soften the appearance of lines and prevent future ones from forming. Skin looks radiant and more youthful.
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Plantscription™ Anti-Aging Cleanser
This gentle foaming cleanser, with Anogeissus, Jasmine Flowers and Oat Protein, helps dissolve dirt and impurities and release dead cells. Leaves skin looking radiant, smooth, and youthfully alive.
GOOD TO KNOW
The average person checks their smartphone 88 times a day, which explains why more people complain about “tech neck”, a term used to describe the wrinkles that form on your neck as a result of constantly looking down at your smartphone. Our Plantscription™ Multi-Powered Youth Serum with Anogeissus targets lines on your face, eyes, and the delicate neck area for a more youthful-look from the neck, up.
See It In Action
FIND ANOGEISSUS IN
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Plantscription™ Multi-Powered Youth Serum
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Plantscription™ Wrinkle Correction Eye Cream with Encapsulated Retinol
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Plantscription™ Lifting + Firming Cream
Anti-Aging Routine
5 Steps to Minimize Fine Lines & Wrinkles
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- 1. Gently rinse away dirt and impurities for a youthfully vibrant look with Plantscription™ Anti-Aging Cleanser
- 2. Treat skin with our #1 anti-aging serum —Plantscription™ Multi-Powered Youth Serum— for fewer visible lines & pores and more lifted skin.
- 3. Dab Plantscription™ Power Eye Cream around your delicate eye area to help visibly reduce lines and wrinkles.
- 4. Protect skin using Plantscription™ SPF 25 Power Anti-Aging Cream to shield against the sun’s damaging UV rays and plump away lines for a smoother, more youthful appearance.
- 5. Use Plantscription™ Retinol Night Moisturizer every other night for 2 weeks, then increase to nightly to visibly diminish lines, pores & uneven skin tone.
*The Estee Lauder Companies Inc.s funding emission reduction projects to offset CO2e emissions as a result of deliveries made from our Origins US fulfillment center to our consumers’ delivery addresses (Excludes same-day delivery).
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THE INGREDIENT
GALLERY